Sanur, a five kilometre east-facing stretch of picturesque coast, is an idyllic location. It is an upmarket alternative to Kuta, yet not as exclusive (or expensive) as Nusa Dua. The area has a relaxed holiday atmosphere without the hustle and bustle of central Kuta. As well as a beautiful white sand beach and safe swimming area, there are plenty of restaurants, nightspots and good shopping.
From the 13th to the 16th centuries, chronicles refer to the importance of Sanur priests and scholars and today, Sanur is one of the few communities still ruled by priests of the Brahmana caste. These priests recognised both the threat and opportunity that tourism presented and imposed the famous rule that buildings cannot be taller than the highest coconut tree and established village co-operatives to ensure that a share of economic benefits remains within the community.